Every year some brands rise while others fall.
To celebrate this, 24/7 Wall St. released its annual list of 10 brands it predicts will be extinct by the end of the year.
The organization reports that because mergers and acquisitions are at an all-time high, some brands will simply disappear because they are so profitable. Others, however, won't be so lucky.
24/7 prides itself on the fact that 24 of the 49 brands its named on these lists (Leap Wireless and Research In Motion) have in fact disappeared while others (including Volvo, Olympus, and the WNBA) continue to underperform.
This year's list predicts a few apparel companies, food brands, and an airline, among others, will be gone by the end of 2015.
10. Aeropostale
Teens don't want to shop at stores like Aeropostale, Abercrombie & Fitch, and American Eagle anymore, and Aeropostale tops the list for brands they don't wear.
Fast fashion stores like Forever21 and H&M are much more appealing to teens. These brands can produce cheap, trendy items quickly and traditional retailers are having a hard time keeping up.
24/7 reports that Aeropostale's revenue fell 12% from the same period last year, down to $396 million, and predicts impending extinction for the brand.
9. BlackBerry
24/7 Wall St. doesn't think BlackBerry, previously Research In Motion, can survive on its own, especially in an iPhone-crazed world.
Once holding 19.5% of the global smartphone market, the company now only holds about 1%, according to 24/7's report. In June, the company reported a 76% decrease in phone shipments compared to the same period one year ago.
8. Time Warner Cable
Time Warner Cable is set to be bought by Comcast for $45.2 billion this year. If the deal goes through, the two biggest cable companies would come together to form one super cable company, reaching over 30 million subscribers.
The merger has however raised concerns that the two companies would control nearly one-third of the cable-TV market in the U.S., creating fewer options for people in terms of service providers. But many project that the deal will go through, regardless.
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